Step 01
Audit and fix tracking
Nothing else matters until the numbers are trustworthy. We start by making sure what you're measuring is real.
Weeks 1–2Ads judged on profit, not platform maths.
Every ad platform reports a number that flatters itself. We track to contribution margin, scale what genuinely works, and cut what doesn't, quickly, before it eats the quarter.
Wasted spend identified You keep the accounts No lock-in
The problem
The platform is marking its own homework
Meta counts a view-through as a conversion. Google claims credit for demand you already had. Both numbers can look excellent while your bank balance disagrees, and most accounts have never been reconciled against real margin.
-38%
Median cost-per-acquisition reduction in the first 90 days across accounts we take over.
Voxel Clicks client data$48M
Annual ad spend we currently manage across search, social and marketplaces.
Voxel Clicks, 20262.4x
Blended ROAS achieved for our largest e-commerce client after restructuring.
Lumen Retail case study
Start here
We'll find the wasted spend before you pay us anything
Give us read-only access and we'll show you exactly where the budget is leaking. Most accounts have somewhere between 15% and 40% doing nothing useful.
- Wasted spend identified by campaign, keyword and placement
- Conversion tracking checked for double-counting and gaps
- Account structure reviewed against what you actually sell
- Creative and landing page assessment
- A prioritised list of changes, with the likely impact of each
Free
No card, no call required
Back within 3 working days
Get my free ad account audit
We reply to every request personally.
What you get
Structure, creative, and honest measurement
Paid media fails for three reasons: the tracking lies, the structure fights the algorithm, or the creative is stale. We work all three.
Talk it through with us- Google and Microsoft AdsSearch, Shopping, Performance Max and YouTube, structured so you can see what's actually producing sales rather than one opaque blob.
- Meta, LinkedIn and TikTokPaid social built around creative volume, because creative is the targeting now.
- Creative testingA steady pipeline of angles, hooks and formats, with a clear read on which ones deserve more budget.
- Landing pagesDedicated pages built and tested by us, not your homepage with a UTM stapled on.
- Server-side trackingProper conversion measurement with offline imports, so platforms optimise toward revenue instead of form fills.
- Feed managementFor e-commerce, the product feed is half the battle. We fix titles, attributes and structure.
- Budget pacingScaling when the maths supports it and pulling back when it doesn't, checked weekly rather than monthly.
- Profit reportingOne report that reconciles platform numbers against your actual margin.
How it runs
Fix the measurement, then scale
Step 02
Restructure
Rebuild campaign structure around your actual margin and buying cycle, then cut the obvious waste.
Weeks 2–4Step 03
Test creative
Systematic testing of angles and formats. Creative is the biggest lever in paid social and most accounts under-invest in it.
Month 2 onwardStep 04
Scale carefully
Increase budget where contribution margin supports it, with weekly checks so problems surface in days, not quarters.
OngoingLumen Retail · E-commerce
Rebuilt the store, doubled the return on spend
Spend was scaling but profit wasn't. We rebuilt the storefront for speed, fixed attribution end to end, then restructured campaigns around contribution margin instead of platform-reported ROAS.
2.4xBlended ROAS
-38%Cost per acquisition
1.1sLCP after rebuild
The reporting alone was worth it. For the first time I could tell the board exactly which activity produced which revenue.
Investment
How Paid Ads engagements work
Most chosen
Scoped to you
We'll quote a flat fee if you'd prefer the incentives simpler, just ask.
Get a scoped quote
Not sure yet?
Free visibility check
Start with the free check. If it shows you don't need this service yet, we'll say so, that happens more than you'd expect.
See what's includedEvery engagement is quoted to scope and confirmed in writing before any work starts.
Questions
Before you get in touch
Always. We work inside your accounts, never ours. If we part ways you keep every campaign, every audience and all the historical data, which is the asset that actually compounds.
We work best with accounts spending enough that management fees stay a small share of the budget. If yours is below that, we will tell you rather than take the retainer.
Carefully. It's effective but opaque, so we structure around it, asset group segmentation, brand exclusions and feed control, to keep visibility into what's actually driving sales rather than harvesting existing demand.
Yes. Copy, static creative and short-form video for paid social. Creative is the main lever on Meta and TikTok now, so treating it as an afterthought caps your results.
Tracking and waste fixes usually show inside 30 days. Structural changes need a full learning cycle, so give it 60 to 90 days for a fair read.
Also worth a look
Pairs well with
GEO / AI Search
Get named and cited inside ChatGPT, Perplexity, Gemini and AI Overviews.
SEO
Technical foundations, topical authority and content that earns rankings you keep.
Web Development
Custom-built, natively coded sites that load fast, rank well and convert.
WordPress
Custom themes, blocks and headless builds, plus rescue work on bloated sites.
Social Media
A content engine across Instagram, LinkedIn, TikTok and YouTube, not a posting calendar.
GMB Optimization
Get your Google Business Profile into the top three and keep it there.
AI Solutions
Custom agents and automations that take a real job off someone's plate.
CRM Development
A CRM your team will actually use, wired to the marketing that feeds it.
Next step
See where the budget is leaking
Read-only access is enough. We'll show you the waste whether or not you decide to work with us.
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